CRM Fiasco of the Week No. 1

By Chris Bucholtz What better way to fill those slow news Fridays than with a feature that is virtually limitless in its content? I’ll scan the news for the latest examples of CRMM (customer relationship mis-management) and share the most egregious, embarrassing and counterproductive with you. They say a wise man learns from his mistakes, but a wiser man learns from the mistakes of others. So, here’s your first such learning experience: A media company was aiming for a friendly, warm wa
Original source : http://www.insidecrm.com/blog/crm-fiasco-of-the-we...

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